Workcircle launches global job distribution network, reaches passive job seekers

Workcircle, the UK pay per click search engine for jobs, launched its widget-based jobs distribution network today. The network enables blog and site owners to display relevant jobs indexed by Workcircle in a panel on their sites. This helps job advertisers to reach the elusive ëpassive candidateí by placing jobs with specialist blogs and sites that are relevant to candidates.

Simon Appleton, CEO of Workcircle, said, ìOur new system gets jobs in front of people who may never visit a job site or agency. These are the true passive candidates ñ the people who havenít got a CV uploaded, donít search for jobs, but could be the perfect hire. Workcircle now gives recruiters a way to get their message in front of these communitiesî.

For blog owners and site publishers, the service offers a way to earn revenue from their traffic by displaying some of Workcircleís inventory of over 300,000 live vacancies. The site owner signs up for the scheme on Workcircleís site, and adds the widget to their own site with a few lines of code. Once live, Workcircle shares its clickthrough revenue with participating sites.

Workcircle has integrated with the top blogging services, including Typepad, Wordpress and Blogger to make the process as simple as possible for blog owners.

Technology critic Bill Thompson was one of the first to run the widget on his popular blog. ìIt took me all of 20 seconds to sign up for the service and start displaying jobs on my blogî, he said. ìServices like Workcircleís widget make it viable for micro-publishing to exist ñ giving blog owners a way to make money while providing a useful service to their readers.î

Jobs listed on Workcircle are distributed through the network for no additional fee to advertisers. According to Appleton, Workcircle may introduce optional highly targeted advertising opportunities through the network in the future.