Unions form in organizations with specific areas of employee dissatisfaction, according to ongoing opinion research. On April 12 at 1:00 EST, employee opinion survey firm Morehead will offer a one-hour webcast called, Moreheadís Employee Relations Analysis: Predicting an Organizationís Vulnerability to Unionization.
Although the American labor force has changed dramatically in recent years, the drivers of union formation have remained remarkably stable, including job stagnation, substandard benefits and disrespectful superiors.
The webcast, presented by Moreheadís Vice President of Research and Development, David Rowlee, Ph.D, includes analyses of Union Vulnerability conducted for an academic and teaching hospital in the South and a faith-based community hospital in the Northeast. These case studies will answer questions critical to every organization:
ï Which factors drive union activity
ï How to predict the likelihood of unionized labor
ï What to focus on to reduce the chance of a unionized workplace
Rowlee heads Moreheadís research department, performs custom analysis and new product evaluations, and works directly with client organizations as a senior consultant. He has a background of extensive research across various organizations.
ìUnions evolve where employees feel undercompensated and unheard,î says Rowlee. ìThis webcast shows organizations how to identify dissatisfaction and create a more satisfied, committed workforce.î
The free webcast will help attendees understand how employee surveys can reveal dissatisfactions that lead to union formation. To sign up for the webcast, go to:
Morehead Webcast Reveals Vulnerability to Unions

Research shows consistent patterns of employee dissatisfaction




