Job satisfaction comes top in motivation poll

Just 28% of the British workforce are motivated by financial reward when in the workplace, according to recent poll by leading recruitment specialists Brook Street.

16% of those surveyed are motivated by a challenge and a massive 37% are motivated by job satisfaction.

Erika Bannerman, Brook Street Sales and Marketing Director, says: ìThe research is important in todayís business climate, demonstrating that motivating people at work is about much more than a good salary. People need to feel satisfied in their job and having a challenge has also shown to be a key motivator. With so many people motivated by job satisfaction it suggests that employers should look at attracting employees by other methods than just financial rewards.î

12% of people stated their key motivation at work is getting praise from their boss. Interestingly only 7% of people are motivated by having responsibility.

Erika continues: ìWe are in an applicant driven market, where applicants are in demand. Employees could improve their recruitment and retention by offering individuals development, training and opportunities for career progression. Regular appraisals can also help to motivate with clear achievable objectives being set and career progression plans outlined. Communication is also a key, employers need to acknowledge the hard work that their employees do and identify if they are satisfied within their role.

Staff who register with Brook Street have access to a variety of training courses through their innovative multi-media system, Advantage, in subjects as diverse as call centre training, keyboard skills and customer handling, as well as a wide range of IT skills such as data entry, MS Office and Sagelineline 50.