The Times Educational Supplement in 5 million relaunch

The Times Educational Supplement launched in a new format on Friday 10 November boosted by a 5 million revamp that covers the print newspaper and glossy magazine and the www.tes.co.uk TES website.

The TES has been Britainís best read educational weekly for almost 100 years (launched in 1910 as a free insert to the Times, it went standalone, for a penny a copy in 1914). Today it is read by everyone in education from classroom teachers and assistants to heads, educational suppliers and government policy-makers, selling around 85,600 copies a week (ABC Jan ñ June 2006) with a weekly print readership close to half a million (six months January-June 2006 NRS estimated average 479,000 monthly readership).

Teaching has seen massive changes over the past few years with the launch of the new city academies driving turnover in the profession and a big government recruitment campaign, and higher pay rates drawing new recruits into the profession. The boost for teacher training in the late 1990s is now showing in a younger and more female teaching workforce and theyíre looking for something new in their favourite professional publication.

The paper will continue to lead on education news, offering teachers the story behind the news and an understanding of how national news translates into their work in the classroom. It will have new sections focused on primary teachers and on school leadership ñ now vital as management becomes a bigger part of school life - as well as a pull out FE Focus for the rapidly growing 16 ñ 19 education sector and the hugely popular education jobs section ñ the first stop for every teacher looking to develop their career.

The new TES Magazine
Alongside the paper, TES is launching its new full colour, 64 page weekly glossy TES magazine catering in particular to younger and class room teachers. Its exciting format brings together teachersí professional and personal lives through lively features on topical issues, columns written by teachers, a new regular section on travel, a full jobs and careers section to help teachers get the best out of their careers and special features and advice for new teachers. Thereís also practical support in the form of a new resources section reviewing the latest materials for teachers, linked to an expanded online resource and review-bank which includes some 3,000 downloadable class room resources and is being added to every day.

New integrated offer for advertisers
For schools advertising posts there is a new integrated print and online offer through which ìGoldî advertisers can customise their ads to add colour, downloadable application forms, full details on their school including pictures, local area details and Ofsted reports.

TSL Education Chief Executive Bernard Gray said:
ìThe Times Educational Supplement is teachersí first source of news about education, teaching and life in the classroom as well as advice and information about their careers. Weíve worked closely with teachers across the country to design a paper that is relevant to their professional issues and entertaining and challenging as well as informative. We believe thatís what the new TES delivers in an exciting new format.î

TES Advertising Director, Simon Taylorson, said: ìThe TES sets the agenda for those working in education in a format thatís attractive and accessible. The new jobsite and the jobs section of the newspaper are the most effective route for advertisers to find the right teacher and to showcase all thatís best about their school ñ something they value increasingly highly in the fiercely competitive market for good teachers.î