IncentiveDirect Ltd, provider of innovative online reward and motivation systems, has commissioned a survey of sales, marketing and human resources managers which has revealed that 45% of companies utilising a motivation and reward strategy have seen significant increases in performance from their staff. Furthermore, of those companies with schemes in place, 48% of them have seen a positive impact on employee loyalty as a result of their motivation and reward activity. These responses were considered the two main reasons for implementing incentive programmes.
However, the survey also revealed that a significant number of those companies currently utilising motivation schemes appear to have no clearly-defined objectives for their programmes. Only 36% of those companies using a motivation and reward scheme stated that they were hoping to monitor and evaluate sales performance, while 18% were looking to assess their staff loyalty and happiness as part of their programme.
ìA well run staff incentive programme, such as IncentiveDirectís iD-points system, can clearly help to motivate staff, to be more positive about going to work each day and to feel more loyalty towards their company,î said IncentiveDirect Managing Director Jonathan Lee. ìThe result of this is an increase in morale, and subsequently an increase in productivity.î
iD-points operates on a structured campaign basis, allowing companies to measure and quantify the success of their incentive programme against pre-determined objectives. It also features reporting tools and its iD-survey plug-in allows companies to gather feedback on the incentive programme from staff. Hugh Symons Group, a mobile communications distributor, recently conducted an iD-survey to gauge the success of its ëBig Easyí campaign to increase sales performance and
found that 86% of their dealers had, as a result of the iD-points reward and incentive programme, been motivated to sell more mobile phone connections.
The IncentiveDirect commissioned survey also revealed that 25% of companies consider that a motivation and incentive programmeís effectiveness is best measured on increased productivity, and that 10% of companies measure it based on happiness and motivation of their workforce. These figures confirmed that productivity and staff contentment are key issues to most companies.
Lee continued, ìThe finding that companies using incentive programmes feel these programmes are more effective than companies without such experience, demonstrates that programmes such as these truly work.î
IncentiveDirect commissioned the survey in order to gain an in-depth understanding of the current state of the UK incentive marketplace, to analyse the attitudes of those in the sales and marketing industry toward motivation and incentive programmes, and discover the perceived benefits and barriers to the implementation of such programmes. Full details of the survey results are available on request.
Further information available at www.id-points.com and www.incentivedirect.com.
Survey results show incentive programmes improve employee performance
45% of companies utilising a motivation and reward strategy have seen significant increases in performance from their staff
