Leading health and safety training provider, RRC, formerly RRC Business Training, has been rebranded with the launch of a new company logo and new name - RRC Training.
The striking and distinctive new logo replaces the existing RRC ëcogsí logo which the company has used for the past 8 years. It demonstrates a new direction for RRC Training whilst still encapsulating the brand values of quality, authority, knowledge, credibility and trust which RRC has built up over its long, 75-year history.
RRC built an outstanding reputation for innovation and excellence primarily on its distance learning and e-learning courses, but it has also been increasingly driving expansion in the range of delivery methods it offers and in international markets. Last year RRC Training introduced NEBOSH Level 4/National Diploma block release courses at various venues across the UK and abroad and opened a training centre in Bahrain ñ RRC Middle East Training and Consultancy. These developments have been part of the companyís increasing growth in the bespoke corporate market, demonstrated by its recent work with ALSTOM, the global infrastructure specialist.
RRC Trainingís MD Gary Fallaize, who headed up a management buy-out of the company last year, explains why the time seemed right for a fresh image.
ìAs a company, we have changed radically over the last few yearsî, says Fallaize. ìThe launch of RRC Middle East Training and Consultancy credits us as the only UK health and safety training company with a centre in Bahrain and means we will be actively marketing our products and services throughout the Gulf region. This, combined with the introduction of our new block release courses, means that we are now offering a truly comprehensive choice of training solutions, not only for standard courses but also for the development and delivery of bespoke in-company training. We want to be the first provider that individuals and international companies turn to for unsurpassed health and safety training to suit their particular needs.î
ìThe new logo, which is intended to evoke the idea of atoms and molecules, celebrates the breadth of our service offering,î says Fallaize. ìOur aim is to project RRC Training as having the perfect formula for successful training - the DNA of training if you like. We understand the way people learn and we have the formula for their success.î
On a practical level, the new branding, designed by Michael Butterworth of Marketing Beast, is both versatile and instantly recognisable and has the ability to carry sub-branding to adapt to new markets and services as RRC Training expands. It can be adapted for use across all the companyís literature and in all formats from new media to exhibition boards.
Itís best left to Gary Fallaize to sum up RRC Trainingís ethos for the 21st century.
ìCustomers should expect to receive the highest possible quality of training and, at RRC Training, we believe we have the experience and expertise to offer this. We are committed to meeting individual needs, making the route to professional qualifications and personal success as easy as possible.î
RRC rebrands to reflect new service offerings and markets
RRC, formerly RRC Business Training, has been rebranded with the launch of a new company logo and new name - RRC Training
