Major Players today launch a new identity which breaks the recruitment industry mould and invites you to discover your true potential, with a promise that your career journey will unfold with them.
Designed by StudioThomson, the theme of the new identity is a metaphor on travel and the direction that Major Players can help you go in your career. Breathtaking landscape and cityscape photographs from around the World, by Peter Guenzel, each invoke a feeling of discovery, emphasising a multitude of routes to places fresh and exciting. Altering the logotype to ëMajorPlayersÖí brings a sense of anticipation that the voyage is set to continue with you on board.
Messages printed onto the Major Players stationery evoke images of exploration. Words such as ëguidebookí, ëarrivalí and ëcome fly with meí give a clear connotation about the journey that is life. The new identity will be found on all advertising, brochures, postcards, letterheads, business cards, documents, and contracts.
Major Players sees the bigger picture for candidates and clients and will search and guide them through the whole recruiting process. Paula Carrahar, Director of Major Players, has commented: ìAt Major Players we see ourselves as a global thinking company with an aspirational heart that does the best for its clients and candidates. We wanted a brand identity to reflect this.î
The new logos has been seen on all Major Players stationery from 1st September and with eight different photographs capturing the essence of travel, there is bound to be an opportunity to suit even the most adventurous of spirits.
For press information contact Stephanie Cox at Bluebear pr
stephaniec@bluebear.co.uk
Find your way with major players
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