Monster to enter 2005 with launch of new TV campaign

London, After a three-year break from TV advertising, Monster.co.uk, one of the UKís leading careers website today announces the launch of its latest campaign to run in the New Year. Created by Saatchi and Saatchi, with Zenith Optimedia handling media placement, the campaign, Conference, kicks off on January 9th across a number of national and regional TV stations, including ITV, Channel 4, Channel 5, Sky and Viacom networks.

The latest UK employment figures show a continuing trend in rising employment. The timing of this campaign ties in with Monsterís belief that 2005 is set to be year of the job seeker.

With unemployment at record lows, the recruitment industry has shifted from a ítoo many candidates, not enough jobsí scenario to ítoo many jobs, not enough candidates.í What better way to tell our story than from the highest mountain, says Joe Slavin Managing Director, Monster.co.uk.

As one of the oldest and biggest brands on the Internet (10 years old in 2004), Monsterís re-emergence on UK TV is a barometer of dot com health in general, post downturn. Monster and other market-leading Internet sites are no longer just ídot com survivorsí, but thriving, well-established brands able to invest in strategic TV advertising.

Every time we have run a similar burst on UK TV in the past, our candidate traffic has risen dramatically, adds Kim Walma, Director of Marketing, Monster.co.uk. For example, in October 2001, traffic went up 75.8% over the prior month. To reach as many candidates as possible in this type of market, we feel the time is right to invest in broader-reaching media. We are really excited about our latest advertising push and even more so about how we believe the market is set to turn out in 2005.

We kicked off 2004 with a national radio campaign that ran across the year, aiming to boost our traffic in strategic regions. As a result we saw our overall traffic rise to record levels in 2004, both in terms of CVs and the number of jobs posted, states Walma. We are now giving a boost to Monsterís overall brand awareness with this national TV campaign.