Put all of your marketing online with HotLizard

Sometimes, it is all too easy to stick to the traditional methods of marketing with the web site being part of that mix, but the singular method of using the online world to assist in business growth and candidate and client generation.

Midas Selection, a premier recruitment company in the sales and marketing and purchasing and supply chain sectors, has taken an innovative and forward-thinking approach with their marketing solutions, typical of their business approach with their clients, and have embraced web and email as the core of that strategy.

An excellent and information-rich web site is the core of the marketing strategy. It focuses clearly on the two complementary sectors that it supports and graphically represents its unique recruitment methodology. Further content is provided with testimonials and case studies.

Midas then uses HotLizardís powerful email marketing software, HotShot, both to communicate with candidates and clients through HTML email messages and newsletters but more radically, uses this solution as a fulfilment mechanism for client enquiries. HotLizard has built an information-rich template, which contains information on Midasís unique selling points, testimonials and methodology. Each element in the template links to the web site for further information and provides the client with fast and comprehensive information on the company contained within a single email.

When hard copy output is required, Midas has a folder designed by HotLizard, with flexible insert templates, maintainable online, so that it can create any number of pieces of literature from service descriptions, case studies and management reports in-house and then printed internally or externally or downloadable or emailed as PDF documents.

Managing Director of HotLizard Ltd, Adele Poole comments, ëMidas Selection are typical of a growing number of clients who come to us for a complete marketing solution. Looking for the simplicity and cost effectiveness of working with a single supplier, many of our projects include corporate identity revisions; email marketing and online literature solutions, hard copy brochures and folders, search-engine marketing services. We take the time to come up with a holistic solution to the overall marketing and business requirement and invariably this involves an amalgamation of a number of our products and services.í

Neil Westwood, Director of Midas selection commented, ëí HotLizard have provided us with a complete solution to our marketing requirements, both on-line and off-line. The whole project has been managed very professionally from start to finish and we are very happy with the final results.

A ’one stop shop’ can sometimes be a compromise solution, but with HotLizard, this has not been the case. We believe that their design, delivery and management of every aspect of the project has provided us with the best possible
solution for our needs

HotLizard is the premier supplier to the recruitment and staffing industry for web design and development, web-based recruitment software, web site integration, search engine and email marketing solutions, design for print and hosting and support services.

For further information on HotLizardís products and services, please email sales@hotlizard.net, telephone 01635 527900 or visit www.hotlizard.net.