Incentive World 2005 Seminar Programme hots up

The Incentive World 2005 seminar programme promises to be even more innovative and inspiring than in previous years with varied topics that will present ideas, motivate and inform.

The 2005 seminar programme at the UK’s leading incentive, motivation and promotional marketing event will focus on driving sales, attracting customers and rewarding employees.

For driving sales, topics will include
Breaking New Ground - how to create a framework in which rules can be applied internationally yet accommodate each set of unique local circumstances, to focus on new customers and better ways of selling. Are premiums a replacement for marketing strategy? - why brands that maintain a long-term strategy prosper. Make the cash register ring - what types of creative people buy, how to set yourself apart from your competition and how and why incentives work.

For attracting customers, the topics will include;

The nuts and bolts of sales promotion - for people who are new to the promotions market or need to brush up on the 9 major sales promotion techniques and the 11 promotional objectives.

Motivating and attracting student customers.

The art of customer experience - where you can learn the secrets of how to say sorry, well done, congratulations and simply, thank you.


For rewarding employees, the topics will include
Retaining talent with recognition - gain an understanding of the factors that are currently creating employee disenchantment in the UK and learn the specific steps employers can take now to reverse and prevent further employee disengagement.

The nuts and bolts of motivation - will provide you with a practical framework on which you can base you next motivation campaign to ensure it is your best one yet!

Incentives - of course they work.

The seminar programme has been overseen by a committee of industry experts, chaired by John Sylvester, Director of P&MM to ensure it is entirely content-led and covers the hot topics affecting the promotional marketing incentive and motivation industry.

Case studies will focus on blue chip companies and will demonstrate the use and value of incentive, motivation and promotional marketing programmes and offer powerful and creative ideas to those who already run such schemes. In particular these will cover motivation and incentive schemes for consumer campaigns, employee performance and channel distribution.

Sarah Coles-Porter, Event Director of Incentive World comments, After the fantastic feedback we received for previous Incentive World seminars and with such a strong committee in place, we are confident that the 2005 programme will provide valuable knowledge and inspiration to both visitors and exhibitors.

Incentive World 2005 is taking place at Earls Court, London from 22 - 24 February 2005 which is perfectly timed for sourcing spring and summer promotions. The show takes place during National Incentive & Motivation Week (20-26 February 2005), which was established in 2003 by Incentive World to promote the value of promotional marketing and the incentive and motivation industry throughout the UK. For further information, visit