Companiesí attitudes to training and development are changing for the better, but there is still room for improvement, according to a survey published today, completed by over 450 training professionals.
TrainingZONE, the UKís largest online community for training professionals conducted the Training Trends 2004 survey which revealed that while an encouraging 72% of respondents described their organisationís attitude to training as positive, almost half - 49% - went on to say that their companyís good intentions did not match up to reality.
23% of TrainingZONE members taking part in the survey said that training and development was an integral part of company strategy.
TrainingZONE editor, Claire Savage said: The message is clear that while some organisations may be starting to recognise the importance of training, there is still a good way to go.
She added: But with skills shortages and recruitment currently at such a high, there has never been a more important time for organisations to realise the importance of their HRD departments in retaining and training employees to meet business needs.
Overall there were positive signs for the training industry, with over 70% of respondents expecting to see an increased use of Coaching and E-learning as key growth areas of training and development in their organisations in 2004.
When it came to more traditional forms of training, almost a third - 31% - predicted a rise in the classroom learning this year.
Although there are positive predictions for the training
industry, there will also be an increased need to make the
business case for training.
Over a third of respondents expected return on investment to become a bigger issue for them in the coming year and 59% expected to come under more pressure to evaluate training.
Claire Savage continues: Over-all it looks like a positive year for those working in the industry. While there is, as expected, greater demand for innovative forms of learning and development such as coaching, this doesnít seem to be at the expense of more traditional training methods like classroom teaching.
Training Trends 2004: Attitudes To Training To view the survey click below
Companies attitudes to training revealed
survey published today, completed by over 450 training professionals.
