With optimism levels on the increase for a post-recession upturn there is no better time to prepare and plan for growth and exploit emerging opportunities.
Think positive. Although it’s been very tough out there, the current economic climate may have given your business more possibilities than you would think.
“For those of us lucky enough to have survived, we need to make the most of our assets and think of new and creative ways to win new business”, says Chris Harvey, Managing Director of national recruitment group, HR GO plc.
“The recruitment industry has been through very uncertain times with many small agencies unable to stay afloat. We went back to our business plan and started again looking at new avenues available to us.”
Such new avenues could be:
• Gaps in the market – competitors, especially the larger firms, may have had to cut back on services or products to stay afloat which may have created a niche for you
• Dare to be different – this might be the right time to try new things and stand out from the crowd. Take a new approach to your branding and marketing campaigns. You could market your services or products in a different way or even add to your portfolio
• Form the ‘A Team’ - forced redundancies means there is an extensive pool of talent out there which you could take advantage of. We are all watching costs but investing in forming the right team ready to pounce and drive the business forward will bring rewards
• Take time to focus – preparing a SWOT analysis highlighting strengths and weaknesses can make you look at your business in a different light. Exploit your strengths and work on your weaknesses. Re-evaluate your weak services or products; it may be the right time now to change your focus and to put to bed a loss leader.
HR GO plc is one of the top 65 recruitment companies in the UK. The business turns over around £70 million and employs 360 permanent staff and over 4000 contract personnel.
For further information on HR GO plc please visit www.hrgo.co.uk.
