trendence the employer branding and graduate marketing research specialist has boosted its UK capability by creating its first dedicated UK based team. Alexandra Kong is the new UK head of research and data, with UK account director Eimear Bryson responsible for existing client relationships and new business activity.
GTI Media director, Simon Rogers said: “We’re creating a new national research hub, replicating our Berlin research centre. All UK data cuts, variants and bespoke reports will now be under our direct control here in London, enabling us to deliver quality results faster than ever for our UK-based clients.”
Every year trendence surveys over 25,000 students at UK Universities to produce its UK Graduate Barometer. This year the survey is asking a number of new questions on issues such as ethnicity, nationality, gender and type of school attended – key factors for graduate recruiters wanting to monitor diversity and social mobility. Unique to the trendence UK survey is the inclusion of year group information.
The results of the survey are provided in 5 specific modules: Employer Brands, Graduate Profile, Communications, University Impact and Brand Assessment – with practical KPI’s for each of them. This information can include additional campus analysis and competitor information.
In addition to the existing UK trendence Graduate Barometer two new products are being launched this year: The UK trendence Law Barometer and the UK trendence STEM Female Barometer. All three products offer a combination of hard copy research findings, a unique online analysis tool and consultancy services of a dedicated research manager. The data on students is presented in terms of three groups: the total student population, an organisation’s ‘fans’ (those who have already included it among their top three potential employers) and their ‘target group’.
trendence’s Graduate Barometers are designed to help organisations understand what they need to do to engage their target students more effectively and therefore maximise the return on investment in their graduate recruitment activity.
