AdviserPlus, which provides professional services to mid-cap and FTSE 100 companies, has worked with branding specialist, Vibe, to undergo a brand overhaul.
The business support firm, which launched in 2001, offers HR, health and safety, training and payroll services to companies and operates out of offices in Yorkshire, Newcastle and on the Wirral.
AdviserPlus appointed Vibe, following a competitive three way pitch, to rebrand the company and create a visual identity to communicate its collaborative model and seamless integration with client businesses.
Deliberately working under the radar, AdviserPlus operates a model that sits between insourcing and outsourcing.
Commenting on the brief, Isaac Allison, senior creative at Vibe, said: “Our creative process hinged on a detailed piece or work to define the brand and really pin down the key values and differentiators.
“We explored creative concepts to illustrate the core theme of ‘working well together’ which transcends the firm’s internal and external relationships. Use of the ‘plus’ symbol was developed from two chevrons coming together creating something stronger than the individual elements.”
Vibe’s remit incorporated uncovering the brand, development of the new visual identity and visual language including logos, graphics, typography, colour and commissioned photography. Brand applications were developed in the form of a new website, intranet, environment graphics for office space and a suite of collateral including presentations, digital documents and stationery.
Chris Clarke, chief executive of AdviserPlus, added: “With a growing team and a strong business proposition we felt it was time to refresh our brand in line with what we have become.
“We’ve worked with Vibe to create a visual identity that effectively communicates our core offering and positions us well for our next phase of growth.”
For more information visit www.yourvibe.co.uk / www.adviserplus.com
