As the next exciting step in Jobsiteís successful brand campaign, their TV adverts will be seen on the big screens at stadiums across the UK this summer, as part of Take Thatís sell out tour. Starting in Sunderland on 5th June and taking in Coventry, Cardiff, Glasgow and Manchester before ending at Wembley Stadium on 5th July, Jobsiteís adverts are being shown four times before the band take the stage.
With multiple nights at each venue – two at Sunderland and Cardiff, three in Coventry and Glasgow, four in London and five in Manchester - this is the UKís fastest selling tour. The band will play to an average audience of 50,000 at each venue who will see Jobsiteís TV adverts in full audio and visual concert quality.
The audiences at these concerts index highly with the Jobsite target demographic and research shows that the positive mindset people are in at concerts makes them extremely receptive to advertising messages.
Keith Potts, Jobsite CEO, comments: ëThis is another first for Jobsite. Last year we advertised on TV for the first time, which proved overwhelmingly successful for us, and now weíre taking our brand campaign into other new territories as part of our continued commitment to raising brand awareness and becoming the most well known job board in the UK.
ëAs the market becomes ever more fragmented, taking our adverts on tour with one of the UKís most popular bands allows us to reach a broad remit of consumers – both candidates and clients. With a total of nineteen shows across key UK cities this demonstrates our continued innovative approach to candidate attraction for our clients.í
Jobsite on tour with Take That
As the next exciting step in Jobsiteís successful brand campaign, their TV adverts will be seen on the big screens at stadiums across the UK this summer, as part of Take Thatís sell out tour
