Zywave, a leading technology provider of products and services for insurance brokers, announced today its latest web-based application. Broker Briefcase Personal Lines houses an expanding library of proactive marketing and educational materials ñ including postcards, calendars and newsletters ñ offering risk management and coverage solutions that can reduce clientsí liabilities and curb their insurance costs.
ìBroker Briefcase Personal Lines can create tremendous marketing opportunities for agencies that ordinarily rely on their carriersí personal lines collateral materials. The Personal Lines Briefcase library contains templates that can be customized and branded with their agency logo,î said John Kuehn, Director of P&C Sales for Zywave. îFrom teen driving safety tips and personal risk assessments to preventing identity theft, this resource tool contains all the relevant information P&C agencies and their clients and prospects need.î
Broker Briefcase Personal Lines contains a comprehensive collection of communications and agency marketing resources. Organized by exposure, the content includes information on coverages, loss prevention, safety, planning and personal protection, and prospecting and marketing materials. Broker Briefcase Personal Lines offers:
* Professional coverage brochures for auto, home, life and additional lines topics including ways to save on premiums and deductibles
* Ready-to-mail, agency-branded marketing materials
* Agency tools to support prospecting to renewal activities
ìWhile todayís soft P&C market has posed many challenges for the industry, itís also a time of great opportunity for agencies that seek alternative means to grow their businesses,î says Dave OíBrien, executive vice president of Zywave. ìBroker Briefcase Personal Lines allows brokers to prospect, cross-sell to commercial lines customers and increase their client-retention rate. With the Briefcase, agencies can be viewed as more than just sellers of insurance, but as trusted advisors that can help assess personal risk and lower costs.î
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More information on Personal Lines Broker Briefcase is available at:
Zywave announced today its latest web-based application
Broker Briefcase Personal Lines houses an expanding library of proactive marketing and educational materials ñ including postcards, calendars and newsletters
