Zubka launches its Facebook application this week. Designed to provide recruiters and hiring companies with fast, easy, integrated access to the multi-million global audience Facebook provides, this latest development vastly increases the visibility of jobs posted on the site.
Facebookís continued growth and popularity makes the platform a clear target for those looking to recruit staff. With over 51 million active users, each with their own network of contacts, the reach is phenomenal. While third party Facebook applications are now rife across the site, Zubkaís valuable reward structure, paying thousands of pounds to each person who successfully recommends a friend to a job, makes the application a stand-out offering on the network. Combined with the altruistic nature of the service, the commercial gains to be made by Facebook users is certain to drive interest in and adoption of the application.
The recruitment industry itself is already well aware of the advantages of social network recruitment, with an October 2007 ATSCO poll, conducted among some of the UKís leading technology staffing companies, finding 58% of recruiters rate social networking sites more useful than print advertising, while 49% rate them better than advertising online. ìThe excellent hunting ground Facebook provides, combined with Zubkaís referral and reward model, marks the start of an exciting new phase in recruitment;î commented Armando Ruffini, CEO of Zubka. ìTaking the opportunities directly to where our referrersí networks are makes it easier than ever for them to drive actively interested, qualified candidates to the wealth of fantastic opportunities on the Zubka job board.î
Zubkaís application uses Facebook's communication tools fully to help people engage with the application they way they're used to communicating already on the site. The application has been properly integrated into Zubkaís technology to ensure a seamless transference of relevant data and information between the two services, creating an elegant social recruitment solution.
Zubka clients already include over 700 companies and recruitment agencies in nearly 50 countries around the world. Paying minimal job posting fees of 10-25 to publish jobs on the Zubka board, these roles are then driven to those referrers who know relevant people in that sector. With the development of Zubkaís Facebook application, these roles can now be posted on profiles, published on walls and shared amongst friendsí networks in seconds. When a referrer makes a successful placement, fees of 6-10% base salary are payable, providing a risk-free route into the social network phenomenon.
ìIn the few days since Zubkaís application was made available on Facebook, weíve already seen a healthy level of interest from consumers;î added Armando. ìThis is a sign just how relevant our service is and weíre also getting an influx of hirer account enquiries as the news starts to spread.î
The Zubka-Jobs application will be actively marketed to key audience groups over the coming weeks and months and can be found on Facebook at: apps.facebook.com/Zubka-Jobs
Zubka Jobs - Now on Facebook

Zubka launches its Facebook application this week




