Following an extensive strategic review, the hotgroup plc has relaunched their online business into two separate brands, with very distinct product offerings; workthing.com and hotonline.com.
workthing.com has become the first jobsite in the UK to advertise jobs exclusively for employers direct, whilst hotonline.com now solely serves the recruitment agency market.
hotonline.com remains as a network of specialist jobsites attracting the UKís largest volume of candidates, it has however been rationalized to 5-premier sites, each a market leader in its own sector or demographic:
Planetrecruit.com - Technology site
Jobsearch.co.uk - Generalist UK jobsite
hotrecruit.com - UK jobseekers
Jobsfinancial.com - Finance professionals
thegraduate.co.uk - Popular site for graduates
workthing.com is still a broad-based site covering all sectors but has a particular focus on IT/technology, engineering, retail, hospitality, travel and leisure, sales, marketing, finance and office and administration. All vacancies listed on workthing.com are employer branded, so clients are able to use the appeal of their brand to find candidates who want to work for them. Employers advertising on workthing.com also benefit from having their jobs syndicated onto the hotonline network of premier niche sites, thus giving them access to the largest volume of online jobseekers in the UK.
Harvey Sinclair, MD of the hotgroupís online business said ìWe are very excited about this re-positioning as it clearly differentiates our online business in the marketplace. It gives us a unique positioning as workthing.com is now the only jobsite in the UK that accepts recruitment advertisements exclusively from employers directly. This means our candidates do not have to sift through thousands of generic agency job adverts and our clients get greater brand exposure and a better quality response.î
the hotgroup plc acquired workthing.com from The Guardian Media Group in September 2004 for a total of 6m in cash. Within 12 weeks of acquiring this loss-making business, the hotgroup had taken it to breakeven point. Current workthing.com clients include; T-Mobile, Foxtons, McDonalds, Pizza Hut, Natwest, B&Q, They Royal Bank of Scotland, Camelot and The Tussauds Group.
the hotgroupís online divisionís latest ABC figures show that itís network of sites had a total of 1,153,621 unique users during the last audit period in January 2005.
workthing.com becomes an exclusive product for employers direct
workthing.com has become the first jobsite in the UK to advertise jobs exclusively for employers direct, whilst hotonline.com now solely serves the recruitment agency market
