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Stuart Gentle Publisher at Onrec

Workthing and FDS field marketing go online to boost competitive edge

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Workthing, UK based online recruitment solutions provider, owned by the Guardian Media Group, is helping FDS, an independent field marketing agency to decrease its time to hire in order to boost product sales for brands such as Virgin, T-Mobile, United Biscuits and Interbrew UK.

FDS helps clients to deliver increased market share through a range of field marketing services including selling, promotional and merchandising activities. With Workthingís PeopleBank technology to manage the entire recruitment process online, FDS can deploy teams into the marketplace faster giving it a competitive edge.

A new corporate careers site has been launched at www.fds-group.com, supported by online tools that will be used by FDS Account Directors to improve the speed of recruitment. They will be able to upload vacancies directly to the site, manage the application process and communicate with candidates.

A CV talent pool has been created to help FDS recruit new teams faster. The moment a contract is won, FDS can alert suitable candidates in the talent pool to see if they are available for work.

The use of online recruitment tools gives candidates a faster and more consistent application experience, helping FDS build its status as an employer of choice. Advertising online, on sites including Workthing.com will also boost their profile and exposure to quality candidates.

Karen Battrick, Director, FDS Field Marketing commented: ìReducing our time to hire is crucial for a business like ours as we recruit from such a competitive candidate market. Using the system means we can get to the candidates faster and begin the training process sooner. Ultimately, the quicker new recruits are on board and up to speed on the product they are selling or promoting, the better is the service that we can deliver to our clients.

ìThe talent pool will be a particularly valuable tool, especially as our contracts can require teams on a part-time, full-time or ëas and whení basis. Weíre hoping to build this resource quickly with the increased exposure weíll be getting by promoting our brand online.î

Bill Shipton, Commercial Director of Workthing, commented: ìOur research has shown that as many as 78 per cent of companies are experiencing high competition for the best people. Speed of recruitment is becoming all-important to stay ahead of competitors. Weíve helped the Tussaudís Group cut their time to hire by two thirds, and by working alongside FDS on their recruitment strategy weíre looking forward to delivering similar results.î