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Stuart Gentle Publisher at Onrec

WorkplaceDiversity.com assists Cendant Corporation embrace diversity

as corporate way of life

as corporate way of life

Employees, job-seekers, customers, partners-feeling culture rich in contrasting values

WorkplaceDiversity.com, the career website for recruiters who want to reach experienced diversity candidates, announced today it was selected by Cendant Corporation, one of the foremost providers of travel and real estate services worldwide, to play a strategic role in
building the company's diversity outreach. Specifically,
WorkplaceDiversity.com is assisting Cendant Corporation attract and retain diverse talent pools of experienced, professional individuals through its leading-edge, career center technology and extensive web-based community of
over 2,500 information sources.

Cendant Corporation, a global employer of approximately 85,000, has been focusing on embracing diversity as a corporate way of life and critical business initiative since 1999 when Chairman, President and CEO Henry R.
Silverman expressed his personal commitment to growing and maintaining an ongoing culture, rich in contrasting values.

The decision to use the quality-driven services of WorkplaceDiversity.com to help build a more diverse workforce at Cendant Corporation is one of several
ways the company is successfully weaving a new social fabric throughout its organization. We are committed to diversity outreach in our staffing processes and workforce development programs, but we are also committed to
embedding a diversity mindset in the way Cendant goes to market, purchases supplies, builds community and corporate relations, develops franchises, and communicates with its customers, employees, and partners, says Samuel
Ojofeitimi, Manager of Strategic Staffing, Cendant Corporation. We know our competitive strength is in the value we create through people, so building awareness of the value individuals bring to corporate success is imperative in everything we do. Right now our goal is to see and feel positive growth in the way we embrace differences across our entire company.

Dan Honig, Chief Operating Officer of workplaceDiversity.com, says of Cendant Corporation's commitment to corporate diversity, Here is an excellent
example of a proactive, multi-national company that recognizes the importance of using the insights and contributions of many people with different
backgrounds and attitudes. WorkplaceDiversity.com considers it an honor to help Cendant Corporation source talent and build a diverse workforce worldwide. We know the final measure of our success will be their success in
reaching and building relationships with a greater number of experienced diversity candidates.

In addition to teaming with WorkplaceDiversity.com to help source experienced diversity talent, Cendant Corporation is embracing diversity as a corporate way of life through involvement and partnerships with professional
organizations and associations such as National Black MBA Association, National Association of Hispanic MBAs, and National Association of Black Accountants. Cendant Corporation is involved with these organizations on
local, and national levels often co-sponsoring and co-hosting educational and networking activities and events. Our affiliation with diversity-focused organizations builds awareness of our company's services,
products and core competencies at a grass root level. It also provides great recruiting and learning opportunities that allow us to show Cendant Corporation's interest in diversity outreach is not just on paper - but is
active and sincere. Involvement means we exchange diversity-focused ideas with rising industry thought leaders, gain real-time industry updates, and
form lasting business relationships that strengthen our competitiveness, says Ojofeitimi.


Cendant Corporation's interest in embracing diversity as a corporate way of life has a 'linking effect' for its 14 business groups. While all contribute to, and mutually benefit from, a central diversity candidate sourcing budget,
many business groups are sponsoring, diversity-focused events and local networking meetings that have a collaborative impact on Cendant Corporation's
overall talent relationship management strategy and focus.

While taking new and renewed steps in building a diversity-focused culture is sometimes a slow change management reality, Cendant Corporation's step-by-step strategy and processes have not been slow to show a powerful
return on investment. WorkplaceDiversity.com's technology and expertise has increased our number of ethnic and women hires over the last six months, says Ojofeitimi. In fact, approximately 300 experienced diversity candidates
entered our hiring pipeline during this period that we are certain never would have, had we not decided to tap into WorkplaceDiversity.com. An increase in diversity candidate flow like that can be measurably valued in time, energy and money.

Cendant Corporation's growth in best practice diversity outreach is increasingly recognized internally and externally, evident in the twenty awards the company (or one of its business subsidiaries) has received since
2000 including: Avis -- Best Employer for Workers Over 50 from Maturity Magazine; Galileo International -- One of the Best Places to Work in Technology from IDG's Computer World; Cendant Mortgage-- Top 50 Employer List from the Courier Post; Avis Australia -- Top 55 Female-Friendly
Workplaces from Equal Opportunity for Women in the Workplace Agency; Avis -- One of the Best Companies for Asian Americans from Asian Enterprise Magazine.