Companies are increasing their marketing investment in mobile and social applications, which are growing faster than any other digital channel. Analytics must also grow with this demand to enable immediate measurement, insight and improvement of multi-channel marketing campaigns. Webtrends Autumn 2010 release addresses marketers' urgent needs by adding new capabilities to Webtrends Analytics On Demand:
- 1. Enhancements to Webtrends Mobile Analytics™ with ready-to-use mobile application pre-defined reports for all major mobile platforms.
- 2. Enhancements to Analytics Insight™ to increase power and performance.
- 3. New capabilities including additional report measures, such as single page view visits, entry page visits and bounce rates that measure relevance of content.
Monster® uses Webtrends to measure KPI’s for its iPhone App
Webtrends continues to innovate in mobile analytics and works with some of the largest companies to help improve the mobile experience they offer their customers. Monster.com, Monster.com®, the leading talent matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) recently launched a mobile application for the iPhone in 16 countries with features that mirror its online job-seeking capabilities, including search in multiple languages, view jobs and apply to jobs.
Key performance indicators included the successful use of analytics and an ability to gather data important to Monster's mobile marketing strategy. The company used Webtrends® Mobile Analytics On Demand to test their own application's performance, develop conversion funnels and prioritise further application development.
“The ability to successfully measure and analyse a mobile experience is critical. For our mobile application, Monster wanted no less measurement and reporting data than we have for our website, and more” said Judah Phillips, Senior Director, Global Site Analytics, Monster Worldwide. With Webtrends® Analytics On Demand, the information we gathered, the reporting we created, and the insights we realised about our mobile experience exceeded expectations. This initial success formed the basis for understanding and optimising how customers of Monster.com behave and convert on our mobile applications.
Marketing 24/7 on a Global, Multi-Digital Scale
Marketing is undergoing a major transformation as more and more digital channels emerge. Webtrends helps organisations broaden their ability to have more relevant interactions with customers – and on the digital channels their customers prefer, whether that is through smart phones, Facebook or other social media sites. With Webtrends solutions, ROI can be measured and marketing campaigns adjusted for the most impact and results.
Just as Monster.com is doing with their new mobile application, marketers are reaching out to customers and prospects in creative ways to provide service, show products and enhance relationships, said Alex Yoder, CEO, Webtrends. Analytics On Demand helps our customers use relevant content to connect the dots across marketing channels, turning prospects into customers, and customers into brand loyalists.
Availability
The new functionality in Webtrends® Analytics On Demand will be available 5 November, 2010.
