VlogYourJob launches UK's first online video recruitment site

Head hunters Indigo Red, has launched the UKís first online video recruitment website, as a solution to tackle the problem of recruiting in a market where there are more employers than good candidates. VlogYourJob.com uses social media to post vlogs or short videos as job advertisements online to reach the newest generation of job hunters.

ìVlogYourJob is a fantastic way of reaching job seekers. Itís unique in the UK recruitment market and is designed to let potential candidates ëknowí you before applying for a job. Itís a much better way of getting across your company culture and what you are like as an employer than a written ad or job spec. VlogYourJob can also reach those passive candidates who may not be actively looking for a job but who can subscribe to particular job categories and have new job ads arrive directly into their RSS feed reader until something catches their eye,î said Indigo Red managing director Steve Mallison-Jones.

PR firm, Clarke Mulder Purdie, is the first to take advantage of the low cost advertising. The concept and illustrations behind its vlog ad was the brainchild of Helen Fitzhugh, a graduate who joined the company last year.

Chris Clarke, founder and director of Clarke Mulder Purdie said: ìPR agencies live or die by the strength of their people and getting good people is an ongoing challenge. As a corporate agency, we want people that are creative and strategic as well as having excellent interpersonal skills ñ not an easy mix to find. Vlogyourjob is an incredibly innovative and progressive idea. Instead of just filling in the standard recruitment brief, that never fully captures the culture of the agency, it allows us to express more about who we are and what we need in an original way. As blogging and social media become ever more integral to the sector reaching out to prospective candidates in a way that resonates is important.î