Veritudeís Workforce Insights Examines How to Drive Performance and Profit Through Personal Brands

Who: Jim McCoy, senior vice president of Consulting Services at Veritude, a leading provider of talent acquisition and management services and Susan Hodgkinson, principal of The Personal Brand CompanySM and author of ìThe Leaderís Edgeî

What: In Veritudeís latest Workforce Insightís thought leadership paper, ìTaking Control With ëThe Leaderís Edge,íî McCoy and Hodgkinson examine the development of personal brand and organizational advancement by using the ì5Pís of Leadership Brandî methodology: Persona, Product, Packaging, Promotion, and Permission.

Where: To download a copy of the latest Workforce Insights paper, visit www.veritude.com

Details: Veritude experts regularly publish thoughtful analysis on the latest thinking and next trends in the areas of staffing, workforce consulting, RPO and other HR topics. According to Hodgkinson, for any company to continue to meet its growth and profitability goals each year, every employee must assume personal responsibility for providing economic impact to the organization. And, having a strong personal brand provides opportunities for individuals to increase productivity, innovation, and growth for their organizations. However, most people do not realize that their personal brand has a direct impact on whether they accomplish or fall short of their goals. Through McCoyís conversation with Hodgkinson, Veritude examines the ì5Pís of Leadership Brand,î methodology and how applying this methodology can help leaders of every level achieve their full potential while positively impacting their organizations.