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Stuart Gentle Publisher at Onrec

Use the power of voice technology in your next Recruitment Campaign

Screening large amounts of candidates has just become easier with Interactive Voice Response (IVR) technology

Screening large amounts of candidates has just become easier with Interactive Voice Response (IVR) technology. IVR is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipient. IVR systems have been around for many years across different channels such as: telephone banking, call centre, customer facing or retail roles.

This technology can be used by recruiters, giving them the opportunity to take advantage of alternative channels of recruitment. It allows a new call to action to be through telephony. Your recruitment campaign message can be delivered 24/7 giving the candidates the ability to respond anytime.

The candidate can be reached by two options:

1. An email that is sent out to the candidate informing them that they are to call a number with explicit directions
2. On the job ad, the candidate is prompted to call a number

Both options work, giving the company the opportunity to convey brand messages using music and tone of voice to personalise the message and soften the screening procedure.

This technology has already been adopted by RECRUITadvantage, makers of turboRECRUIT. They have recently integrated IVR technology into their suite of product via turboVOICE. turboVOICE was designed and based around recruitment management for high volume recruitment or other ongoing branded telephony campaigns. IVR technology including turboVOICE helps recruiters to reduce costs, reinforce company brand image, and increase candidatesí understanding of the role.

Harness the power of voice in your next recruitment campaign.