Tribal Internet Marketing and Actonomy make job search via Google Adwords easier and more efficient

Many people are looking for a job through the Internet using Google. In order to receive attention, vacancies have to be searchable on Google. This is possible by advertising on Google via Google Adwords.

In Adwords you determine which keyword phrases will lead to your company and you can write your own advertising content. Frequently changing vacancies require continuously time and attention as the vacancies have to be updated.

Adchieve – a system developed by Tribal Internet Marketing – allows to keep campaigns completely automatically up to date. Firstly, Adchieve reads in the vacancies contained on a website. Then, Adchieve converts these vacancies into useful search terms and combinations of search terms which are usable in Google.

Besides, Adchieve is linked to Actonomyís knowledge base. Those contain extensive linguistic links between vacancies and job descriptions. Adchieve uses this information to create synonyms for the job descriptions. In Google Adword, those become more traceable on more relevant search terms.

ëThe knowledge base has been developed in order to obtain an optimal match between vacancies and candidatesí, says Filip De Geijter, CEO Actonomy, ëBut finding more available vacancies via Google first, improves the matching quality. In combination with Adchieve, more relevant jobs are being offered to candidates.í

ëIn times of relative vacancy shortage, vacancies have to be found quickly by using very targeted campaignsí, says Mark Van Werven, Manager Tribal Internet Marketing, ëBetter targeting of vacancies avoids costs of vacancy publications that will not be found. This is now possible with Adchieve.í

Tribal Internet Marketing offers Adchieve as paying service at Ä325 monthly. Furthermore, costs of advertising on Google should be taken into account.