Totaljobs.com gets loud in Scotland

Totaljobs.com plans to roll out its first ever major Scottish radio campaign with the overriding objective of building its presence and brand awareness amongst Scottish jobseekers.

ìWith Totaljobsí presence in Scotland growing every month and our Scottish job offering now exceeding 6,000 the timing could not be better to communicate this message to Scottish jobseekers via an offline media tool like local radioî, Nick Goldstein, Scotland Sales Manager at totaljobs.com said.

The radio campaign launches 6th October and runs for 4 weeks covering Glasgow, Edinburgh and Aberdeen. The launch locations were matched with Scotlandís major working population cities to maximise reach and penetration into the market.

The fresh campaign goes beyond totaljobs.com strong digital marketing activities on Scottish search engines and portals over the last 4 years. Totaljobs.com foundation marketing strategy works to drive large volumes of responsive online jobseekers which deliver a high return on investment for recruiters.

Totaljobs.com is heavily focussed on raising brand awareness in Scotland and is extending its reach beyond the online jobseeking community into the 3.1m Scottish working population.

The radio campaign will see totaljobs.com gain significant on-air presence with the radio ads heard over 2.4 million times across Clyde 1 FM, FourthOne and Northsound One stations, reaching around 1.2 million people, around 50% of the broadcast area population.

Radio station profile of listeners, air-time days and air-time slots were closely matched with totaljobsí Scottish target audience and website activity statistics to ensure they reach active jobseekers.

Nick Goldstein, Head of Scotland Sales at totaljobs.com sighted local radio stations as a great way to connect with the Scottish working population.

ìTime and time again I am told by our advertisers that when it comes to providing a channel of quality candidates that totaljobs.com is the site that delivers here in Scotland. The radio campaign demonstrates that we are 100% committed to the Scottish market and I guarantee jobseekers, employers and recruitment businesses will be hearing a lot more from totaljobs.com in the futureî.