Reaching out to individuals and making sure that you pair potential candidates with the ideal employers and identify the most suitable matches requires refined communication skills – and at the heart of online recruitments lies email communication. Managing emails as a professional recruiter is very different to how we approach online communication generally but there are simple steps you can take to make the most of it.
Email Communication: From Start to Finish
Emails are a must in modern outreach policies and they are certainly among the most important tools in an online recruiter’s toolbox. According to MailChimp, an email marketing service that is used by over 15 million users, from startups to Fortune 500 companies, recruitment and staffing emails have a 20.73% open rate and a 2.18% click rate – relatively mediocre. On both fronts, recruiters could do better: for example, non-profit related emails have an almost 25% open rate and email communication with regard to hobbies demonstrates a 5.13% click rate. These are the numbers you should be working towards, and there are powerful tools out there that could help you turn the tables. Effective email communication is also crucial for the duration of the hiring process: a UK study showed that, while 78% of organisations surveyed relied on online CVs and application forms to track applicants, almost 50% opted for email response communication.
Organisation and Automation among Top Priorities
Organising your inbox and your address book is key: opt for an integrated email service provider, even if it means that you have to upgrade to get what you need to do your job properly. Making sure that your email database is updated regularly to accurately reflect your contacts pool will work wonders in the long run, as will simple tasks like setting up the proper labels on your professional email account. In short, the golden rule is this: investing time and effort in setting up the process correctly from the start will streamline your workflow and save you time and energy in the long run. In this context, automated rules are the perfect place to start: they allow you to plan ahead and avoid repetitive actions like sending newsletters to different client lists. They also make it easier to manage different subscriber lists and make sure that group emails are as efficient and hassle-free as it can get.
Going the Extra Mile: Productivity Apps and Protection against Risks
On top of that, apps like Boomerang or Gmelius can boost productivity with several welcome features, like scheduling emails to be sent later and at optimal dates or times, merging mailing lists according to recruitment campaign goals, or setting up email reminders to follow up on applicants. They can even let you “snooze” emails that you do not need to respond to right away – these apps insert those emails back into the top of your inbox at a pre-specified date and time so that you do not simply forget about them. With so many emails to handle daily, productivity is not the only issue: you need to pay attention to security, too. Hackers have moved on from simple phishing emails to spear phishing, an elevated type of social engineering attack that, unlike traditional phishing attacks, is tailored to the target and tricks them into clicking on a malware link. Especially if you work with numerous contacts, it is advisable to put safeguards in place, like two-factor authentication or a password manager to reduce risk.
In a world where 105 billion emails are being exchanged every day – a figure looking to rise to 246 billion by 2020 – and where 2.9 billion people will be using emails by 2019, it is only natural that email communication will continue to play a pivotal role in recruiting. Making sure that you are as efficient as it can get might be the