Top Position Says ìLights, Camera, Actionî To Digital TV Project

Pay per click consultancy Top Position will launch its own digital TV channel later this summer. The search marketing agencyís new media outlet is set to broadcast a series of how-to videos, web casts and seminars about pay per click advertising and search engine marketing.

The video streams and training modules will all be available for download via a new web site which is set to go live in August.

Making use of its wealth of in-house talent, Top Positionís team of Google Qualified AdWords Professionals, Yahoo account managers and SEO technicians will film regular five minute slots tackling common problems and demystifying search for a web audience.

ìTop Position has always invested heavily in user education,î said managing director, Daniel Jupp. ìOnline advertising is fundamentally changing the marketing landscape and opening up a whole new world of possibilities for effective brand advertising and communication. Our new web site is designed to help business users understand this shift and develop a practical understanding of pay per click applications and search engine optimisation.î

Each training session will be tutored by an experienced account manager or SEO specialist. A series of modules examining the Google quality score and its practical application have already been filmed. The web casts and seminars will be available for free view and complemented by fact sheets, white papers and industry news.