Tomorrow Begins Today

BraveNewTalent.com, the revolution in graduate recruitment, launches its ëalphaí site on this historical day. The initial roll-out enables individuals and employers to register, build profiles and start to seek out contacts and connections that support their future aims. A free trial offer will enable companies to fully assess the offering while BraveNewTalent.comís involvement in the One Young World initiative is set to deliver a mass audience of graduates as the company searches for 1,500 potential global leaders of tomorrow from 192 countries.

BraveNewTalent.com was created to fill the increasingly wide gap between the social networking world and graduate recruitment services. Todayís students and graduates have vastly evolved communication behaviours which most employers are not yet in a position to fully understand or engage with. The recruitment industry has also been slow to integrate itself properly with social networks and the Web 2.0 world. BraveNewTalent.com is therefore challenging and changing the existing recruitment landscape by meshing together the communication capabilities of social networking with the outreach and employer branding opportunities of traditional graduate recruitment services.

ìIn a turbulent recruitment market, it is vital that the best choices are made by both employer and candidate;î commented Lucian Tarnowski, Founder & CEO of BraveNewTalent.com. ìThere is increasing competition for each and every graduate position and making the right choice is getting harder as information is plentiful but insight scarce. The considerable disconnect between how employers and individuals communicate in the modern world is starting to have a negative impact on both perceptions and employment decisions. BraveNewTalent.com is here to bridge the gap and the change starts today.î

This view is certainly backed up by industry commentators. Matt Alder, Head of Digital at Barkers, the recruitment, marketing, advertising and communications agency, added: ìThe best recruitment campaigns are those that show relevance to their audiences. Any company looking to recruit someone from Gen Y that does not use new and social media channels for engagement will not reach its full potential.î

Hundreds of company profiles, including Shell, BP, Deloitte, HSBC and IBM, are currently being uploaded onto BraveNewTalent.com in advance of the free trial period. Organisations and those who recruit for them can take advantage of this complimentary full access to try out all the features, attracting, engaging and participating with potential candidates in the BraveNewTalent.com community before the business moves to a highly competitive annual fee structure. With the average graduate recruitment cost standing at around 5000 for blue chip organisations, the savings are both considerable and a welcome relief in the current climate.

BraveNewTalent.com is involved in a number of further initiatives that will quickly swell the available talent pool. One Young World, founded by Euro RSCG Worldwide, the global advertising network, is a movement that will bring together 1,500 23-26 year olds from 192 countries for a four day summit in London in 2010. BraveNewTalent.com is leading the hunt for delegates with the first social media-driven campaign that will physically unite all countries, resulting in a unique opportunity for leaders of tomorrow to start affecting positive change to the world. Supported by a team of global figures including Archbishop Desmond Tutu, Sir Bob Geldof and Kofi Annan, the movement will deliver its resolutions to international governments and current world leaders.

Talent (individuals) and Employers can now register for free on www.BraveNewTalent.com and build their online profile using the simple, intuitive tools. Profiles include detailed, fully searchable information on skills and industries, educational qualifications, interests, names and locations providing both broad and highly specific routes to finding people or companies of interest. As the features and services offered evolve throughout the year, BraveNewTalent.com will build into a rich and dynamic community tied together by its intrinsic use of social media methods for connecting talented individuals to potential employers.