TMP Worldwide partners with Velti to offer ëmobileí recruitment

As candidates embrace the idea of job hunting on their mobile phones, recruitment and communications specialist TMP Worldwide, announces a unique partnership with Velti, a leader in mobile marketing services. Velti is helping TMP Worldwide integrate the mobile channel into its marketing mix, connecting job candidates to suitable vacancies via their mobile phones, leading to greater campaign success.

TMP Worldwideís own research shows that undergraduates are receptive to being sent recruitment information on their mobiles. The company, which pioneered recruitment via Second Life and computer games, says the partnership will enable it to offer recruiters another channel to reach prospective employees.

Velti has developed an integrated SMS Response platform for TMP Worldwide, which allows them to set up SMS response facilities on behalf of its clients, creating instant feedback and interactivity with the other elements of the marketing mix. The platform also gives TMP Worldwide the ability to track the effectiveness of campaigns in real time, enabling them to report back to clients on a daily or weekly basis.

Marco Bertozzi, Director of Media and Digital at TMP Worldwide, said: ìTMP Worldwide prides itself on making full use of the most innovative channels to capture the interest of jobseekers and Veltiís mobile marketing expertise and technology platform allows us to consider mobile phones, an otherwise untapped medium, to reach job seekers.

ìResearch shows that mobile internet usage will continue to grow and that the biggest users of the mobile internet are of working age. It therefore makes sense to partner with a mobile expert to make sure that we help companies reach candidates in the most interesting, relevant, discreet and cost-effective way possible,î he added.

In addition to receiving texts and mobile content, recruiters will be able to target potential graduates in specific locations. Using Bluetooth, candidates can be sent information about vacancies when they pass advertising billboards, at recruitment events, on University campuses or even in a head office canteen for internal job opportunities. For employers it also offers the chance to reinforce employer branding.

Alex Moukas, CEO of Velti added: ìWith 46.5 million mobile phone users in the UK, and this number continuing to rise, the mobile marketing sector is gaining momentum. As more and more people use their mobile device as the first source for information, this presents a great opportunity for the recruitment industry to reach job candidates. Velti looks forward to supporting TMP Worldwide in offering a wider and more integrated approach to recruitment.î