The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and the Career Services Centre of the University of Calgaryís Haskayne School of Business, a resource for employers, students, and graduates at a progressive and innovative internationally-respected business school, announced today that Gabriel Bouchard, Vice-President and General Manager of Monster.ca, will speak at a networking breakfast at the MacEwan Conference and Event Centre on the Calgary campus on Thursday November 30, from 7:30 a.m. to 9:00 a.m. MT.
Bouchardís presentation, ìOrganizing Recruitment Strategies in a Market Afflicted by Labor Shortage,î will explore how organizations can more effectively compete for Canadaís top talent.
From small firms to large, oil to education, the competition for talent in Canada is fierce, and no organization can afford to be less than leading edge in its recruitment techniques, especially when it comes to the Internet, which is now the number one destination for Canadian adults to find a new job. Bouchardís presentation will begin with a brief review of the market forces creating the labor shortage, and progress to specific recruitment strategies needed to meet the challenge. He will share state-of-the-art ways to optimize recruitment strategies.
Participating organizations will learn to use tools like branding to become more attractive to job seekers and increase reach in order to access a larger pool of qualified candidates. In addition, they will learn how to promote the right benefits to the right audience, along with how to streamline the recruitment process to capture top talent.
ìToday, an organizationís recruiting success depends on its ability to leverage state-of-the-art strategies such as Internet recruiting and employment branding,î said Allan Schweyer, HCIís President and Executive Director. ìAt this session, Gabriel Bouchard, a true recruitment innovator and thought leader, will share information and insight that can help employers gain competitive advantage.î
Gabriel Bouchard is Vice-President and General Manager of Monster.ca, Canadaís leading career management portal, part of the Monster Worldwide network, and one of Canadaís leading experts on employment and recruitment trends that are being driven by the evolution of the Internet.
In 1996, while Vice-President of Marketing at TMP Worldwide, Bouchard founded an online recruitment service. In 1997, he launched Monster.ca, a career site pioneer in Quebec and Canada. His insights into how online recruiting is reshaping Canadaís employment marketplace have driven Monster.caís rapid growth as Canadaís expert source in online recruiting and one of the countryís most successful Internet companies. Bouchard regularly travels across Canada, speaking to organizations about the impact of current employment issues and how they factor into future planning.
Bouchardís extensive experience includes work in the advertising field. Prior to joining Monster.ca, he was head of advertising and promotions at Radio-Qubec. He also worked with BCP Strategy Creativity Inc., one of the largest advertising agencies in Quebec. Gabriel Bouchard holds a Bachelorís degree in Business Administration from the Universit du Qubec Montral.
The November 30 presentation is being held in conjunction with the Campus Recruiting Forum. To find out more about the Campus Recruiting Forum, please visit: www.campusrecruiting.ca
The Calgary event is free and open to the public. Professionals interested in attending the event should call 866-538-1909 or visit HCI’s website to register. For a list of Human Capital B-School events at prestigious universities throughout the U.S. and Canada, please visit:
The HCI and Haskayne School of Business announce ’Recruitment Strategies’ Event
.
