The most recent HRmarketer.com human resource marketing case study focuses on The Destiny Group, a veteran-owned, recruitment and staffing qualified small business entity that competes equally with large corporations for its market share.
While The Destiny Groupís marketing budget is a fraction of what their larger competitorís spend on branding and advertising, Destiny has achieved significant visibility with their target audience by implementing a series of fundamental and highly effective marketing and PR campaigns via HRmarketer.com, an online marketing and PR service specifically for companies who target human resource decision makers. HRmarketer combines a database of marketing and PR information with execution, campaign management and business intelligence tools.
ìI chose HR Marketer because it is the only online marketing and PR service that focuses solely on the human capital industry, ìsays Bill Gaul, founder and president of The Destiny Group. ìHR Marketer helps us achieve all our marketing and PR goals at a fraction of what retainer-based marketing and PR agency would cost. This allows us to pass along the savings to our customers and gives us a competitive edge.î
The Destiny Groupís marketing and PR goals were to increase their visibility and position the company as the ìdeveloperî of the ìMilitary Friendly Employer Iconî that is awarded to employers that registered through The Destiny Groupís network.
Using HRmarketer.comís popular press release distribution service, which distributes releases directly to HR / workforce journalists and Internet search engines and news portals, Destiny sent a series of well-timed press releases that resulted in coverage by HR Executive magazine and other leading human resource media outlets. This helped the Destiny Group gain significant exposure and continue their growth.
Destiny also used HRmarketer.comís informational databases of human resources conferences, associations, publications, journalists, analysts, editorial calendars, speaking opportunities, list rentals, award competitions, buyer guides, etc., as the foundation for developing and executing other marketing initiatives.
The Destiny Group also benefited from HRmarketerís press release review services. ìHR Marketerís marketing team quickly reviews our press release drafts and gives us excellent suggestions on how to improve our ënewsworthiness,íî says Gaul.
To access this case study and others visit:
The Destiny Group uses HRmarketer to compete with the Big 3 Job Boards
Operator of More than 50 Veteran-Specific Career Sites Achieves Marketing and Public Relations Success without the Aid of Super Bowl Ads
