Adicio, the leading developer of web-based classified advertising solutions, has partnered with HeraldNet, the leading provider of news, information, and advertising in Snohomish and Island (WA) Counties, to increase HeraldNetís online traffic. This partnership has been so successful that HeraldNet has seen a significant increase in online classifieds traffic in the past year. HeraldNet and The Daily Herald are part of The Daily Herald Company, which is owned by The Washington Post Company.
Everett, Washington in Snohomish County is 30 miles north of Seattle and home to Boeingís Assembly Plant for the 787 Dreamliner. HeraldNet.com currently averages about 500,000 unique visitors and an estimated 4.5 million page views a month.
ìWe had set goals to launch and monetize our new jobs, automotive and real estate verticals,î said Sean Flaherty, Director of New Ventures Classified Advertising, HeraldNet. ìBut we always kept in mind that our job, ultimately, was to deliver results for our customers and get their listings noticed. Our partnership=2 0with Adicio has been extremely successful – resulting not only in a 25% increase in traffic but a corresponding rise in revenue as well.î
Adicio provides the technology and support for HeraldNetís online classifieds -- North Sound Jobs, North Sound Cars and North Sound Homes. HeraldNet wanted a technology provider that would be a true partner. Adicio quickly became the front runner for their extensive revenue generating options, strong technology and superior customer service.
With a technology partner in place, HeraldNet devised a plan for their North Sound classifieds so they could have a consistent design and user experience across all three verticals, utilizing Adicioís CSS overrides to customize their userís online experience. They set up browse links for ad postings and pre-selected search links on their main landing pages for each vertical. In addition, they created quick search and advanced search options to expedite online research. In order to get users to stay online longer and increase repeat visits, HeraldNet added video clips and profiles. Job seekers can watch videos on prospective companies ,while employers get to tout their company.
HeraldNet enables visitors to quickly get to the information they want in as little as one click. They drive traffic to their classified sections by engaging news readers with job, automotive and real estate widgets on their home page. All story pages contain the classified widgets as well so readers=2 0can easily access their classifieds. In addition, HeraldNet leverages their readership by targeting classifieds based on their current news content. For instance, on their ëPrep Sportsí section they have a ëTop Carsí widget that drives traffic to North Sound Cars. Their ëHome and Gardení section lists ëTop Homesí. They also target by site, using some of their other publications, such as their Business Journal website to promote North Sound Homes. On their Enterprise weekly newspaperís website, they promote jobs and homes specific to the area served by those weeklies.
ìDaily Herald won ëBest 3-Vertical Websiteí at the 4th annual Adicio Best Practices Awards, honoring client websites that have excelled in careers, motors and real estate classifieds by incorporating innovative strategies to succeed online,î said Tony Lee, chief alliance officer and executive vice president, Adicio, Inc. ìThe promotion of North Sound Jobs, North Sound Cars and North Sound Homes on their home page is just one of several best practices they employ to drive traffic to their classified sections. It doesnít hurt that they also have great local supporting content and use videos to engage their readers.î
HeraldNetís results to date not only include increased online classified site traffic and revenue, but they have also been able to create a consistent and better experience for their existing users and have gained the loyalty and trust of many new customers.
The Daily Herald and HeraldNet Are Driving Online Traffic Through Classified Videos
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