Technology changes such as blogs (web logs) make the employment world more connected

Technology changes such as blogs (web logs) make the employment world more connected. On Thursday, May 11, 2006 at the Las Vegas Hilton, Steven Rothberg, President and Founder of http://www.CollegeRecruiter.com will join John Sumser, Founder and President of Interbiznet.com; Denis Smith, Talent Acquisition Manager of T-Mobile; and Jim Durbin, Director of Corporate Communications at Durbin Media Group in a panel discussion on why recruiting departments need to blog.

Today’s web-savvy candidates want to know the real scoop behind the companies they want to work for, and traditional employment sites that present a static and unresponsive face to the world won’t cut it anymore, said Panel Moderator, Jason Davis of Recruiting.com. If an organization’s career site fails to speak to the needs and wants of the best candidates, then the site will actually discourage applications from highly qualified candidates, said Rothberg. A blog can help develop an audience which will become interested in your knowledge, your experiences, and the reason you go to work each day. A blog will help you to build a pipeline of top level candidates who want to hear from you on a regular basis, even if they are not yet ready to make an employment change. In short, a blog will help you engage the star candidates - the ones that truly make a difference in any organization.

As the President and Founder of CollegeRecruiter.com, the highest traffic career site used by job-hunting students and recent graduates and the employers who want to hire them, Rothberg truly understands how important it is to build a sense of community. Everything matters when it comes to your employer brand; everything matters when it comes to your ability to recruit and more importantly, to attract the best employees, said Rothberg. Every interaction your organization has with prospective employees matters. Each moment of truth shapes how your employer brand is perceived in the labor market, and if a blog is done right, you will be able to communicate with potential employees on a regular basis simply because you are willing to put yourself out there and say, ’This is why we work here and this is why you should consider our company as your next place of employment.’ If you’re not using blogs as part of your recruiting strategy, then you’re like most organizations - you! ’re using a recruiting engine that is firing on only one cylinder.

During the panel discussion, Rothberg will provide real life examples on how the introduction last September of the award winning CollegeRecruiter.com Blog has enhanced the efforts of CollegeRecruiter.com to be the leading job board for college students and recent graduates. Currently, CollegeRecruiter.com has two award winning blogs and recently launched its sixth blog: CollegeRecruiter.com Insights by Resume Writing Experts Blog. These blogs are not about fulfilling journalistic fantasies. They’re about putting a face to the organization and improving the ability of visitors to CollegeRecruiter.com to interact with the staff, clients, and candidates who use the site.

We’re excited to have Steven Rothberg as a speaker at the Kennedy Information’s Recruiting 2006 Conference and Expo, said Matt Lyons, Director of Recruiting Products, Kennedy Information. We know he will provide great insight on how and why employers should use blogs to advance their recruitment efforts, enhance their employment brands, and recruit those hard to find passive candidates.

CollegeRecruiter.com

Distributed by HR Marketer.com