Sweet' Success in Hershey

AnswerSource provides foundation for My PATH (Personal Access to Hershey) Portal ñ goal to affect a cultural shift in way Hershey Entertainment & Resorts communicates to workforce.

Enwisen, the leader in on-demand workforce communications solutions, today announced that Hershey Entertainment & Resorts (HE&R) has gone live in just three months with its MyPATH (Personal Access to Hershey) portal, created using Enwisenís AnswerSource Knowledge Center as the foundation for all content and decision support.

Executing on Portal Vision
ìWe had a vision to create a portal that would affect a true cultural change in the way we communicate with our 7,400 employees,î said Myles Miller, Corporate Project Manager for HE&R. ìWe wanted MyPATH to be a dynamic, easily accessible and easy-to-use resource where members of the workforce could go, on a daily basis, to get the information they needed ñ when they need it ñ to manage all of their work and life events.

But, according to Miller, it wasnít until HE&R saw Enwisenís AnswerSource Knowledge Center that it found the solution that could help to execute on its vision. ìAnswerSource had all of the ëhire-to-retireí content and decision support we needed. More important, it is personalized and searchable, so our employees see only the information that is relevant to them. And, it fully integrates with our ESS and eBenefits software that are a part of the portal. Now associates can do all of their work/life events, such as benefits enrollment, in a single session because relevant information and decision support tools are presented in context to the transaction within MyPATH,î said Miller.

Another important feature for Hershey was the fact that AnswerSource is an on-demand, web-based solution. According to Miller, many of Hersheyís employees work ìon locationî at the companyís hotels and theme parks, so it was vital that they could access MyPATH at employee computer centers at their property or at home, 24/7. Also, because all Enwisen solutions are offered as a Software-as-a-Service model, Enwisen is responsible for all updates to content, including changes in company policies or benefits plans ñ another Hershey requirement.

Rapid Success and Results
ìWorking with Enwisen was a rewarding experience,î said Miller. ìThey delivered the entire solution in just three months, and their project team members went above and beyond to exceed our expectations.î

Pre- and post-launch, the HE&R project team did a thorough marketing campaign, including posters, brochures, emails, voicemails from the CEO and Vice President of HR, and more to make the workforce aware of MyPATH. ìJust two weeks after launch, we are already seeing exciting results,î said Miller. We are getting 300 to 400 visitors to the site every day, with ëword of mouthí increasing usage on a daily basis. Weíre very pleased with this initial response, which we expect to increase significantly when everyone will have to go to MyPATH for this Fallís first time 100% online open enrollment.î

Next, Hershey plans to deploy Enwisenís AnswerSource Onboarding to help orchestrate the new hire process for their more than 4,000 seasonal hires every year throughout the entertainment parks and resort hotels.

ìEnwisen is very excited to have HE&R as a customer. They are visionary when it comes to embracing Enwisenís value proposition of improving the employee experience through the creation of a dynamic, personalized and searchable employee portal,î said Barbara Levin, Vice President of Marketing for Enwisen. ìHE&R truly represents industry leadership in leveraging technology to affect a shift in the culture of how companies can effectively communicate with members of their workforce.î