Yesterday, after three successful years tackling ‘career fear’ with their instantly recognisable Lichtenstein-inspired ‘pop-art’ iconography,
Milkround launched a new creative concept. Their aim is to reaffirm Milkround's vision to give students career confidence by inspiring them to take charge of developing the skills, tools and confidence required to shape their future career.
Developed by expert employer branding agency AIA, the creative concept is brought to life through utilising everyday equipment such as pencils and scissors to represent the tools students and graduates will use to craft and develop their skill set as they build the experience required to succeed.
As the brand continues to lead the way as the top careers resource in its space, Milkround takes a fresh approach to equipping its audience with the knowledge and support required for them to make career confident decisions. Whether its audience is browsing friendly advice and sharing opinions with other like-minded students or growing their employability skills, Milkround takes an inspiring and fresh approach.
Francesca Hall, Senior Marketing Manager at Milkround:
“There is no one-size-fits-all solution to securing a graduate role and our aim is take a collaborative approach, working with our audience
to inspire each of the individuals who visit Milkround to develop the skills and experience required. We want every student and graduate to know that they can achieve their individual goals to secure and step into their internships, placements or graduate role with career confidence."
The campaign will be rolled out across fresher’s and careers fairs across the UK, as well as its jobs board and advice portal.
