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Stuart Gentle Publisher at Onrec

Spas soak up binge drinking - leisurejobs.com

Clientís opt for indulgence over intoxication

Britainís are swapping boozing for body massages as the nation cleans up its binge drinking culture. Heeding the advice and warnings submitted by a host of experts over the last year, spa therapists have reported that more and more of their clients are stating their main reason for a visit to the spa is to detox and clean up their act. In fact some spas now hold spa evenings, which are enormously popular with groups of girls who choose this over a session at the pub.



leisurejobs.com, the UKís No.1 health & leisure recruitment company who conducted in-depth interviews with a cross-section of spa therapistís nation-wide, asked questions in response to a marked increase in demand for professional spa staff (over 60% increase in the last year). The spa explosion has led to a shortage of experienced and trained professionals to fill these positions.

The leisurejobs.com interviews also revealed that:

- Men are increasingly turning to spas for a break from binge drinking

- The age of spa goers is dropping with more and more young people including this healthy choice in their lifestyle ñ in keeping with the statistics that show young people are the heaviest drinkers

Celebrity Spa Attendees
Famous boozers and party people are often checking in for some clean living at health farms and spas. In fact Jordan held her hen party at one and George Best took up permanent residence at a leading Hampshire health spa. Other party going spa lovers include Kate Moss and Sadie Frost.

Binge Drinking ñ The Intoxicating Facts

40% of all male drinking occasions are binge-drinking sessions

Binge-drinking among young women has risen significantly over the last three years

Young people aged 16-24 are the heaviest drinkers and most likely to binge drink

Current government guidelines state that 2-3 units a day for women and 3-4 units for men is safe

The new national alcohol harm-reduction strategy uses a definition of binge drinking as 8 or more units in single session for men and 6 or more for women

5.9 million people in the UK (4 million men and 1.9 million women) binge drink (which is twice the recommended daily guidelines)