By
the day of its soft-launching, 1,056 corporate subscribers has registered to
use the services of LionJobs.com.
Within
the lists of the companies registered to LionJobs.com are familiar names, such
as Astra International, BCA Financial Group, Chevron, Ciputra Group, Carrefour,
IBM, Metro TV, RCTI and Sinar Mas Grup. These companies have signed an
agreement to use the online service of LionJobs.com. They offer more than 6,000
career opportunities in 53 fields of occupations, starting from experienced-level
to top executive.
“Such
market enthusiasm like this shows a positive indication from the readiness of
the business world in Indonesia in adopting an advanced technology for their
business interests,” says Tiara Basuki, Senior Marketing Communication Officer
of LionJobs.com.
She
believes that this is only a beginning. While greeting all the companies
participate with LionJobs.com, she also commits to introduce LionJobs
technology to more professional users. “We are certain that more career
builders and companies who seek for a better and more relevant solutions will adopt
LionJobs’ technology.”
One
of the technologies that was mentioned here is the PowerNav, which can help its
users to navigate more easily through their journey over the internet,
particularly in job portal environment. This, naturally, includes their
experience in searching for relevant candidates while being in LionJobs.com
system.
The
level of trust of the business world when using a new technology generally can
be deemed as low. Tiara explains that there are many corporate members who take
advantages of LionJobs.com to recruit various levels of professionals and executives
with remuneration up to USD 10,000 per month,” adds Tiara.
Fastest Growing
The
phenomenon of having more than 1,000 companies participate by less than 24
hours of its soft-launching makes LionJobs.com bears a predicate as the fastest
growing internet company with a sustainable business model in Indonesia.
A
few marketing observers see this as a positive thing. Consider the issue: from
hundreds of companies which have been trying to establish online services in Asia,
most of them failed. But nothing is impossible. LionJobs.com has seen the
opportunity that, for some people, may seem to be challenging. According to a
study in 2010 by a publisher focusing in recruitment industry in US called
CareerXroads, job portal is still rank as top three sources of hire for many corporates
after referrals and job boards.
As
Dr. Handito Joewono, a marketing observer and President of Arrbey Indonesia, explains,
“It is possible to have many companies participate in such a short time because
the company has been prepared thoroughly, with careful planning and with a vast
networking from the beginning.”
The
high numbers of companies registered indicate the level of trust of companies to
the job portal in catering accurate information related to candidates, explains
Harvard University graduate and IT expert, Dr. Ir. Richardus Eko Indrajit M.Sc., M.B.A.
It
is interested to be noted that LionJobs.com chooses the right time to come to
the market. It comes when the market is ready and is equipped with an advanced
technology that gives more relevant solution to companies’ inquiries. Supported
by Metro Pacific, one of two companies that owned the current leading job
portal JobsDB.com Indonesia, LionJobs.com is confident in bringing forward its
business to Indonesian market.
Similar
to Handito, Handi Irawan D, MBA, MCom, a marketing observer and President
Director of Frontier Consulting deems this as a good move. “Currently, the middle
class market indeed wants this type of information services, considering the
use of internet which can be more advanced and effective, overcoming a similar
service used by the printed system,” explains Handi. ¶
