2010 was undoubtedly the year when social media finally got a firm footing in the corporate world. This in itself opened up a whole new world of madness, with recruiters and employers really going-to-town on creating new ‘Web 2.0’ job titles.
A recent review of job titles used for adverts on the online job board JobServe.com has thrown up some interesting and amusing results.
Recent job adverts have included ‘Chief Executive Twitterer’; a ‘Web 2.0 Wonk’; a ‘Facebook Fashionista’; a ‘Manager of Deep Web Research’ and a ‘Twitterer-in-Chief’.
Some job titles pushed creative boundaries further, with employers looking for a ‘Social Media Maven’; a ‘Pastor of Communications’; a ‘Central Interactions Architect’; a ‘Skype Scalper’ and a ‘Virtual World Bureau Chief’.
Job title creativity isn’t just limited to the world of social media, however. One keen employer is seeking a ‘Dynamic Quality Sheriff’, with another being after a ‘Lead Micro Dude’.
Many candidates have managed to ‘hold-their-ground’ though, maintaining the use of popular and hard-hitting buzz words in their CVs.
Most popular of all was ‘dynamic’ with 37,743 candidates having this quality trait. This was shortly followed by 36,040 ‘motivated’ individuals and 26,651 ‘team players’.
The same candidate-base contained 16,509 ‘innovative’ problem solvers, of whom 15,854 had ‘extensive experience’ and 9,090 a ‘proven track record’.
However, some hiring managers are starting to report that these words of mass distraction may back-fire on some. With time at a premium, employers often review CVs at speed and make snap judgements. Too much waffle or meaningless content may see your CV passed-by.
When it comes to CVs, 2011 is the year of ‘substance-over-style’.
