SEEK Blacks-Out for Earth Hour

www.seek.com.au will go black this Saturday night, 29 March, as part of its commitment to Earth Hour.

Why the black out?
SEEK recognises the significance of Earth Hour and wanted to do something visual to convey its support.

SEEK has a large audience to convey the Earth Hour message to. In February SEEK had 2,799,345 unique browsers spend a combined 79 million minutes on the site (according to independent auditor Nielsen Net//Ratings).

The black screen, which is a way of aligning with Earth Hour supporters worldwide who are switching off their lights for an hour, also uses less energy on some computer screens.

In addition to blacking out the site, a series of banners will run across the SEEK website promoting the Earth Hour message to all users.

What else is SEEK doing?
Recognising that Earth Hour is only one event, SEEK is doing many other things to help the environment including:

Off-setting power at its Melbourne head office by purchasing green ìhydroî power, unit for unit, effectively making energy consumption carbon neutral

Encouraging a cycling culture by providing shower facilities and bike racks for those who cycle to and from work, and a number of communal bikes that staff can use to ride to and from external meetings

Relocating its head office into an environmentally friendly building which includes light sensors in meeting rooms and offices which turn lights off when not in use, as well as plants around the office for better air quality