Salary making you feel small? Log onto TimesJobs.com

ìNo matter what employees might say in HR surveys and exit interviews, the truth is that money remains by far the most important reason for job change.î remarked Mr. R. Sundar, President, Times Business Solutions, on the launch of TimesJobs.comís new brand campaign.

ìThe single minded proposition of this campaign is to convey that TimesJobs.com knows youíre worth more and we have thousands of the better paying jobs, with the best companies in every sector.î added Mr. Sundar, ìTimesJobs.com has been recording over 25,000 new registrations per day, becoming the leading job site in the country and has reached this position taking on established competition in such a short span.î

The Ad is the kind that breaks through clutter, taking a witty route. The creative shows the employee being given the keys to the executive restroom, pats on his back by his superiors and loud applause after boardroom presentations. His chest expands with pride ñ physically, with each commendation he receives. Then while he works at his desk, all pumped up ñ he receives his pay-slip and he literally deflates. The Punch Line ñ ìSalary making you feel small? For better paying jobs log onto TimesJobs.comî

ìThe Target Audience of this campaign are young professionals, who are confident, bright, aware and pragmatic but not idealistic. They know what their worth, and what they want and how to get it. They are driven and ambitious. Gregarious but individualistic and competitive by nature. They are driven by performance, realistic about hard work, and material success is important to them.î, informed Mr. Rajat Gandhi, Chief Manager, TimesJobs.com.

The launch of this new brand campaign coincides with the beginning of the year-end appraisal, a time when employees start to re-evaluate their options and estimate their career growth paths

The TVC shall be aired across National and Regional Media Channels, viewed by young professionals, and will include major networks such as Times NOW, Star News, NDTV 24X7, CNN IBN, Zoom TV, Star One, HBO, Star Movies, Star World, Zee Caf, National Geographic, Discovery, MTV, Star Ananda, Alpha Bangla, SS Music, Asianet, Star Vijay, Udaya TV, Teja TV and Sun TV.

The commercial can be viewed here