reed.co.uk sees conversion rates up by 200%

* Online recruitment giant has seen conversion rates up by 200%
* Conversion Optimiser increases pay per click conversion numbers by 200%
* Time and money to be saved with new pay per click initiative

Golley Slater Digital and Google have linked up to create an industry first for leading job site, reed.co.uk, by utilising Google*s free Pay-Per-Click Conversion Optimiser tool.

Already the online recruitment giant has seen conversion rates up by 200% over the last three months, says John Kinder, Managing Director at Golley Slater Digital.

*With the credit crunch top of mind, accountability and cost is paramount*, says Kinder. *We have teamed up with Google to provide reed.co.uk with this free service. The results are breathtaking*.

Golley Slater Digital estimates that it is also saving over eight hours per campaign per month on manual tasks which they now spend on rigorous keyword research, ad optimisation, analysis, benchmarking and recommendations.

*We implemented the Conversion Optimiser in February with reed.co.uk, the UK's leading recruitment site. Over 2 million jobseekers visit reed.co.uk every month, making over 50,000 job applications everyday, more than any other job site, and pay-per-click and accountability of such vast data is critical*, says Kinder. *The trial has been hugely successful and we are now about to launch it to the rest of our client bank*.

The top keywords campaign contained reed.co.uk*s most competitive, generic and top performing keywords that required regular micro-attention in order to bid effectively and competitively.

*Within weeks conversion numbers were up by 31%. They are currently up by over 200%. The Conversion Optimiser means that we are consistently meeting and exceeding our ongoing pay per click campaign objectives.
It*s quite intuitive, easy to use and has delivered a significant time saving on high-cost laborious tasks that has enabled Golley Slater Digital to dedicate our resources to more strategic and cost effective tasks*, says Kinder.

Mark Rhodes, Head of Marketing at reed.co.uk, says: *Winning the battle to attract the best jobseekers is key to reed.co.uk*s success.

Golley Slater Digital is ensuring that we attract the right candidates at the right cost. Ongoing initiatives with Google and Golley Slater will help us to extend our reach and further cement our position as UK recruitment*s most responsive job site*.