reed.co.uk rises to all time high

reed.co.uk has enjoyed its most successful month ever, with a record-breaking number of visitors and job applications during July.

Recruiters using reed.co.uk received over 1.54 million job applications in July, as more than 1.95 million unique jobseekers visited the site. The site has generated over 8.6 million job applications so far in 2008.

At the same time, reed.co.uk has increased its market share of traffic in the job board sector, as jobseekers continue to value the unrivalled choice of vacancies and ongoing improvements to site content and usability.

Martin Warnes, Managing Director at reed.co.uk, says:

ìJobseekers want choice, quality and ease-of-use when they visit a job site, and these are the areas we continue to focus on. By getting all three right, we continue to grow loyalty and reputation, which, quite simply, translates into success for our clients.î

The record figures are also testament to the success of reed.co.ukís ëLove Mondaysí advertising campaign, which has run throughout the year. Recent activity has included widespread radio advertising targeting Graduate jobseekers across London, the South East and Scotland.

Warnes explains:

ìWeíve invested significantly in marketing the reed.co.uk brand in 2008, and Julyís figures are clear evidence of the campaignís achievements. Increased brand awareness drives more candidates to our clientsí jobs, so weíre committed to continuing our investment across the most effective media channels.î

As well as an offline media mix which has so far included nationwide outdoor, press and radio, reed.co.uk continues to utilise multiple digital channels to target jobseekers, by a range of criteria.

Warnes continues:

ìOnline advertising is integral to our candidate attraction strategy and we continue to trial new opportunities. As well as an established search engine marketing campaign, we continue to identify fruitful new channels, enabling us to target candidate shortfalls on behalf of our clients, so they continue to benefit.î

reed.co.uk continues to expand its sales and marketing teams, with recent appointments from within the industry. Most recently, Aaron Beckhouse joined reed.co.uk from Australiaís leading job site, SEEK, as Senior Marketing Executive. Aaron has responsibility for jobseeker marketing and communications.