reed.co.uk calls for industry wide auditing of job application figures

reed.co.uk is calling upon the UKís online recruitment industry to adopt standard auditing of job application figures in order to provide recruiters with simple and effective comparability between services.

The call comes as reed.co.uk announces an independent ABC ELECTRONIC (ABCE) audited figure of over 1 million online job applications for the month of February 2007. This is the highest number of audited applications made available by a job site.

Martin Warnes, Head of Operations at reed.co.uk, says:

Recruiters making decisions about their online strategy need access to independently verified, comparable data. We urge the industry to make audited job applications the norm to ensure effective comparability between services. We believe this level of transparency across the industry is achievable.

reed.co.ukís February audit recorded a total number of 1,040,725 job applications, 1,409,652 unique users and 48,513,212 page impressions ñ again, the highest published audited monthly figure by a UK job site.

The audit is one of the first to include an official figure for job applications, following JICWEBSí (the Joint Industry Committee for Web Standards) announcement of a series of new metrics to enable job sites to measure and report on online job applications.

Warnes continues:

The results of our audit confirm reed.co.ukís position as the number one source of jobseekers for recruiters in the UK, with more applications made via reed.co.uk than any other UK job site.

reed.co.uk continues to offer agencies and employers a market-leading online recruitment service, which they know delivers results.