reed.co.uk advertising campaign goes regional

reed.co.uk has launched its first regional advertising campaign as it continues to build awareness of the reed.co.uk brand.

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Initially focusing on Greater Manchester, Bristol, Bath and Swindon, the latest burst of activity follows the hugely successful launch of reed.co.ukís ëLove Mondaysí campaign in London earlier this year. The current burst features a variety of media, including radio, outdoor and press advertising and a repeat of activities across the capital.

Mark Rhodes, Head of Marketing at reed.co.uk, said:

ìWeíre excited to be taking the ëLove Mondaysí message beyond London. Our first burst of advertising in London this year resulted in record site activity and a significant impact on brand awareness, so weíre looking forward to seeing similar results in Manchester and the South West.î

reed.co.uk has the most responsive jobseeker audience in the UK, with an ABCE audited figure of over 1 million job seeker applications per month and more than 4.4 million job applications already in 2008. The current investment aims to boost awareness of the reed.co.uk brand and ensure reed.co.uk continues to deliver for all of its clients.

Also launched this month is a branded online campaign to complement existing digital marketing activity. ëLove Mondaysí themed advertising, using a range of formats, is running across social networking and other premium websites. The ëLove Mondaysí campaign is supported by reed.co.ukís continued investment in advertising across search engines, directories and portal sites.