reed.co.ukís 'Love Mondays' campaign continues

From September 8, reed.co.uk continues its successful ëLove Mondaysí campaign with integrated activity incorporating radio, outdoor and online.

Evolving the creative idea beyond its original ëMonday morningí territory, the campaign aims to build brand awareness, by jogging job seekersí memories that they can enjoy their work.

The word play of the outdoor executions is an irreverent reminder, and will appear on the London Underground, on trams in regional centres and as well as interactive advertising online.

Three of the successful radio advertisements from the two previous bursts round out the overall campaign.

Mark Rhodes, Head of Marketing says:

reed.co.uk's ëLove Mondaysí campaign has been a real success. Its distinctive look and feel is now instantly recognisable across London's transport network and beyond, whilst radio advertising continues to work particularly hard for us. We're excited about seeing the effects of the latest burst translate into significant returns for our clients.