Recruiters Face New Challenges With Their Search Marketing Strategy

Recruitment search marketing specialists SiteVisibility have published a white paper titled ëRecruiter Search Marketing Strategyí. The paper examines the key challenges and opportunities that both recruiters and job board owners are likely to face when developing their search marketing strategy in the Web 2.0 era.

The UK recruitment sector leads the market in terms of online ad spend with over 102 million pounds spent in the first half of 2006 (compared to 94 million in the first half of 2005). Of that 102m, Pay-Per-Click advertising (PPC) (also known as ëPaid Searchí) accounted for 58% of all money spent on online advertising.

However, this growth in PPC advertising is also driving up the cost per click (CPC) for competitive job related search phrases, which means that search engine optimisation (the process of improving your websiteís position in the natural or free results) is increasingly becoming a key part of the recruitersí online marketing mix.

Recruiters and job board owners must therefore re-think their strategies to ensure that they are best placed to take full advantage of the new opportunities in Search and to tackle the increasing competition they face for search engine positions. If they donít then they could find themselves struggling to improve candidate flow; build a quality CV database and generate sufficient profit to survive the new 2.0 battleground.

To download the full White Paper ëRecruiter Search Marketing Strategyí visit: