Recruit Online to Find Most ’Diverse’ Candidates

London, 4 October 2004 - According to a recent survey conducted by Nielsen//NetRatings, a global leader in Internet audience measurement, and Monster.co.uk, the leading online careers site, a more diverse sector of the population is turning to the Internet to find a job. A significant result from the survey, which polled over 2,500 candidates, revealed that as many as 20% that register on Monster.co.uk are from an ethnic minority background. This compares with only 8% looking for jobs through newspaper advertisements (Source: National Readership Survey 2004).

With both the public and private sector striving to adhere to government policies to maintain a diverse workforce, the need for access to a talent pool that can meet this requirement is critical.

For companies looking to develop an Equality & Diversity [E&D] programme, online recruitment often offers an ideal answer, with access to a higher proportion of candidates from all backgrounds, comments Joe Slavin, Managing Director, Monster.co.uk. Monster Worldwide was one of the first specialist recruitment companies to develop a programme for E&D three years ago and, as a result, today our database is very diverse.

Companies who have been successful in increasing the diversity of their applicants have found online recruiting a major assistance.

The results of the Nielsen//NetRatings survey are based on over 2,500 respondents who completed an online questionnaire during September 2004. Monster recently won the Age Positive Recruitment Excellence Award for Best Online Recruiter and has successfully implemented campaigns for various police forces, call centres and banks to increase the number of applicants from the female population, ethnic minorities and the older workforce.