Record Numbers Using the Internet to Job Search

The internet is now well established as the most popular way for Australians to search for a new role* and www.seek.com.au achieved a record number of unique browsers in May according to the latest Nielsen//NetRatings data.

A massive 2,484,546 unique browsers**, equating to 24% of the Australian workforce***, visited seek.com.au during May, which represents a year on year increase of 20%**.

SEEKís nearest competitor managed less than half of this traffic (1,073, 207 unique browsers) and 29% market reach. This extended SEEKís competitive lead to 132% over its nearest competitor.

Joe Powell, Director of Sales, said that the internet has been a powerful tool for jobseekers and employers for some time but the fact that growth continues to occur means that more and more employers and jobseekers are recognising its potential.

ìTodayís employers are busy people who need a cost effective and efficient recruitment process. With unemployment levels at such low levels itís safe to assume that a number of jobseekers already have a job but are keen to explore other opportunities. Employment websites provide an efficient, user-friendly process that encourages people to regularly browse whatís available. These passive job seekers are an attractive audience to our advertisers and they are hard to reach using traditional recruitment methods.î

According to Joe Powell, SEEK continues to make its mark as the trusted name in the employment industry, leading all competitors in terms of unaided brand awareness at 42%*.

ìA recent Newspoll survey asked participants to name a website theyíd use to search for jobs and the number one response was SEEK. SEEK has established itself as a trusted source for any Australian wanting to explore their options and we continue to attract new job seekers to our site every monthî, he said.

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* Source: Newspoll Australian May 2007 data. 42.2% of people prefer to search on the internet for a job. Newspapers ranked 2nd at 31.5%.

** Source: Nielsen//NetRatings Market Intelligence, May 2007, Employment Category, Domestic Traffic.

*** Source: Australian Bureau of Statistics Labour Force data released on 10 May 2007.