Recommendation Marketing

How much business is generated by referrals? Thatís the question Harrow-based recruitment software provider Swiftpro Ltd. is seeking to answer with the launch of its CVPlus Visual paid referral scheme.

In the high street retail sphere, the average satisfied customer will tell between 3 and 12 people about a particularly good sales experience. Generally, the better the customerís experience the higher the number of positive recommendations. Anywhere between 20% and 70% of these people will go on to become customers themselves.

Recruitment being such a fiercely competitive market, word-of-mouth or recommendation marketing tends to operate quite differently from the high street retail model. Satisfied client companies are more likely to guard the secret of their preferred recruitment software provider than recommend them to a competitor. Instead, migrating recruitment consultants show a propensity to recommend or tell others about the software they like to use as they move from company to company. This ëslow-burní form of recommendation marketing almost certainly has value, but by its very nature requires patience and is extremely difficult to measure.

The Swiftpro paid referral scheme offers an easy way for companies and individuals to generate additional revenue. Participants simply recommend CVPlus Visual to business associates, colleagues and friends, for example, as their preferred front office recruitment software. The referrer then provides Swiftpro with a list of prospects to follow-up. For every qualified lead that makes a purchase, the referrer receives a payment.

Swiftpro believes that recommendation marketing, like its CVPlus Visual paid referral scheme, benefits from greater credibility than many traditional forms of advertising. Recommendation marketing ensures that sales prospects are already favorably predisposed towards a company, product or service when contact is made by the vendor. This makes the sales process faster and easier for both parties, which in turn increases client satisfaction, and generates more referrals.

For more information about Swiftpro Ltd and its CVPlus Visual paid referral scheme visit